Webinar – Merchandising 101
June 6, 2023 @ 9:00AM
Branding is More Than Just Creating a Logo
Branding goes way beyond just a logo or graphic element. Many small businesses neglect to spend necessary time thinking about their brand and the impact it has on their business.
A brand that is consistent and clear puts the customer at ease because they know exactly what to expect each and every time, they experience the brand.
In this webinar we will cover:
- Understanding Brand Purpose
- Building a Brand Personality
- Key Points of Visual Identity
- Messaging
- Establishing Trust & Authority Through Brand Recognition
Duration: 90-minutes Includes: Workbook, and Brand Identity Template
Outcome: Increased consumer-based brand awareness.
Host: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville)
Speaker: Carey McMaster, TRAICON
