Webinar – Merchandising 101
June 6, 2023 @ 9:00AM
For decades, visual merchandisers and shop keepers have produced impactful, inspiring, and informative windows. Historically windows became a huge focus and investment for some of the big brands. In contrast, for today’s shop-keeper, the design and production of a store window can seem overwhelming, costly, and time consuming at times. This session will focus on how to Create Impactful Displays & Shop Windows. Highlights include; where to start when building themes and messaging, checklists for elements of display, working with the store layout to carefully select the right locations to utilize for displays, and a few more of The Retail Duo’s very own pro-tips!
Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville) Facilitated by: The Retail Duo- Diane Spiridoulias & Karen Kritzer Diane is a FT professor in the Sheridan Visual Merchandising Arts Program, and a freelance stylist. Her portfolio of classes varies from delivering Fashion Styling to Retail Merchandising, and Integrated Retail Marketing. Her background also involves extensive work with various brands as an Art Director. Karen has been a part time professor in the Visual Merchandising Arts Program as well, and she has recently moved to a Studio Technologist and Field Placement Advisor role where she assists with various programs and connects students with industry partners for their internships. Diane and Karen are also business partners with their consulting firm. The Retail Duo. They work with both large and small retail operations and they have presented at various conferences throughout Canada and the USA and they both sit on the board for the Toronto Chapter of the Retail Design Institute (RDI).