How to Approach and Secure Retailers

Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville) Presenter: Nicole Haney quit her corporate job in 2015 to start a health food bakery and in just 4 years, she scaled a tiny farmer’s market bakery to a national energy bar business serving hundreds of retailers across Canada, including grocery store chains. In 2019, she was named Top 20 Under 40 for her business accomplishments. Having built a six figure national brand, Nicole is now a Business Coach, Speaker, and Professor and is incredibly passionate about helping others embrace their dreams and pursue their goals. You’ve tried emailing but retailers aren’t responding. You know you have a great product but you’re struggling to get in front of retailers and when you do, you just aren’t hearing back from anyone. In this session, Nicole shares with us the process of approaching and securing retailers that got her from zero stores to hundreds across Canada. She’ll be guiding us through the process step by step including why you need to pick up the phone instead of emailing, what to say once you get in front of the retailer, and the one thing you can do today to secure more retail partners.

Agenda:

-What to expect in selling to retailers

-Creating a list of stores to approach

-Initial outreach

-In person meeting

-The one thing you can do to increase your sales significantly

-Incentives you can offer