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Market Intelligence Webinar

November 10, 2022

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What Is It & How To Use It

Market intelligence is vital to the success of any organization, being the foundation on which all marketing is based. Effective use of market intelligence involves the collection of data, analysis and end use of the information.

In this webinar we will cover:

Gathering Data – Types and Methodologies
Data Analysis
Industry Trends and Insights
Market Validation – Customer Insights & Segmentation
Competitive Analysis

Duration: 90-minutes

Includes: Workbook, Buyer Persona Template, S.W.O.T. Analysis Template, Competitive Analysis Template

Outcome: To pinpoint where a business would be currently positioned in the marketplace and to identify the direction in which the company should proceed.