Supporting In Store Sales and Scaling Your Food Business

Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville) Presenter: Nicole Haney quit her corporate job in 2015 to start a health food bakery and in just 4 years, she scaled a tiny farmer’s market bakery to a national energy bar business serving hundreds of retailers across Canada, including grocery store chains. In 2019, she was named Top 20 Under 40 for her business accomplishments. Having built a six figure national brand, Nicole is now a Business Coach, Speaker, and Professor and is incredibly passionate about helping others embrace their dreams and pursue their goals. Getting listed is only half the battle. You have to stay listed. Once you have your product in stores, you might think the work is done. But your product won’t jump off store shelves on it’s own, and there are very specific things you need to do to get it moving. In this session, Nicole guides us through the steps you need to take once you get your product into a store, when it makes sense to work with distributors, and how to start approaching grocery store chains.

Agenda:

-When it makes sense to start working with distributors

-Distributor relationships and how it affects your sales and growth

-Four ways to support your product in store

-Getting into grocery stores

-Key factors that will support your growth