Working With Distributors And Getting Into Grocery Stores

Speaker: Nicole Haney quit her corporate job in 2015 to start a health food bakery and in just 4 years, she scaled a tiny farmer’s market bakery to a national energy bar business serving hundreds of retailers across Canada, including grocery store chains. In 2019, she was named Top 20 Under 40 for her business accomplishments. Having built a six figure national brand, Nicole is now a Business Coach, Speaker, and Professor and is incredibly passionate about helping others embrace their dreams and pursue their goals. Date/Time: March 28th/24 9:30 am to 10:30 am Free webinar (5th of 5 food biz webinars) Working with Distributors and Getting into Grocery We all want to get our products onto grocery store shelves, but getting into grocery is an entirely different ballgame than working with small independents. So, what do the grocery buyers want and how do you get them to answer your calls? In this session, we discuss how to scale your business, work with distributors, and get your product onto grocery store shelves. You’ll learn the best ways to approach grocery buyers, when it makes sense to work with a distributor, and how to be prepared to get listed with a major grocery store chain. Agenda: -Why distributors are more than just a middleman -What margins to give to distributors and grocery stores -The four main ways to get into grocery stores -What grocery buyers are looking for in product lines -Food safety considerations and certifications (HACCP) -EDI & GS1 Requirements -Choosing to ship DSD or Warehouse -How to find success on store shelves